Optimization as a Service (OaaS) is a relatively new service offered by Optimizely that takes optimization to new heights. OaaS combines A/B testing and multivariate testing with personalized content and product recommendations. By using Optimization as a Service (OaaS), businesses are able to:
- Test and experiment with new ideas, save time and resources with optimal tools and techniques.
- Use AI-powered content recommendations to deliver the content customers want.
- Deploy advanced targeting plans for the target audience and segmenting personalization plans.123
Optimization as a Service (OaaS) is a targeting, testing, and personalization platform from Optimizely that offers behavior targeting, A/B and multivariate testing, and personalized recommendations in a single, cloud-based solution. It is available to Optimizely customers using Content Cloud and Commerce Cloud. It’s also available as a standalone solution that you can layer on top of your existing content or commerce platform, such as Sitecore, Drupal, Magento, or WordPress.2
Optimization-as-a-Service (OaaS) is the latest offering from Gartner Magic Quadrant for Digital Experience Platforms. The solution takes the first-in-class digital experimentation capabilities of Optimizely — complete with A/B and multivariate testing — and turns them on hyperdrive, thanks to personalized behavior targeting and 1:1 content and product recommendations.2
According to a study by Forrester Wave on Experience Optimization Platforms, organizations would purchase an experimentation and testing software package, one or more third-party targeting solutions, and a recommendation engine. None of these would speak to each other, siloing the data and insights and forcing marketers to connect the dots. Optimization-as-a-Service is the first and only solution to bring all three solutions under one roof.2